Success stories from fast-growing companies

In modern eCommerce and digital lottery platforms, speed is competitive advantage. Acquisition funnels, conversion behaviour, and customer top-up patterns must be analysed in real time - not weeks later. For Perlas Network, Lithuania’s leading lottery distribution operator, traditional business intelligence workflows created delays that slowed optimisation. This case study explores how Perlas Network implemented AI-powered conversational analytics with Milo to transform reporting cycles from weeks into minutes.

In fast-moving industries like iGaming, product decisions must be informed instantly - not after days or weeks of waiting for reports. Game launches, promotional performance, and user cohort behaviours determine competitive positioning, monetization success, and long-term retention. For Ian, Chief Product Officer at BetGames, the problem wasn’t data scarcity - it was decision latency: the time between asking a product question and getting a meaningful answer. This case study explores how BetGames replaced lengthy reporting cycles with real-time AI-driven product analytics using Milo.

In commercial organizations, speed compounds revenue. Campaigns launch weekly. Pipeline stages move daily. Regional performance can shift overnight. If insight arrives late, opportunity closes early. For Gary Francis, Head of Commercial at BetGames, the challenge wasn’t data availability. It was decision latency - the gap between asking a question and getting a usable answer. This case study explores how BetGames transformed commercial analytics from static dashboards and BI queues into real-time, AI-powered decision intelligence using Milo.

As ICON Eyewear’s e-commerce business grew in complexity, management insight lagged behind. With Milo, ICON unified data across systems, replaced slow cross-team reporting with instant, explainable answers, and regained control over margins, operations, and decision-making - without turning it into an IT project.